Why is there a ruckus on Burger King’s new advertisement?

Fast-food chain Burger King has released a new advertisement advising American farmers to make changes in cow’s diet to reduce emissions of greenhouse gases. There is a dispute about this advertisement now.

In this ad, children are shown in Cowboy Hat, who are telling the effect of cow’s global warming and how they affect methane gas emissions.

Burger King claims that the intake of lemongrass in cow’s food improves their digestion and reduces the release of large amounts of methane.

At the same time, the farmers say that this advertisement is full of “hypocrisy and frivolous mentality”.

This advertisement is trending on YouTube and so far 20 lakh people have seen it. People are making fun of this advertisement and many are also talking about ending their relationship with this brand.

Some scientists have criticized Burger King saying that the message of the advertisement is focused on reducing fart instead of cows burping.

Frank Mitloner, professor of animal science at the University of California Davis, tweeted on the controversy, “It is highly suggestive that the company is promoting a study that is not yet complete and focused on the fart, rather than the cow’s whimper.” There are many big problems.

He wrote, “Most of the methane gas comes out from animal burping. But here this serious issue was made a joke.

The National Cattlemen’s Beef Association group has also stated on the issue that Burger King is trying to “woo consumers through a deceptive public relations campaign”.

On the other hand, amid these criticisms, Burger King said, “He wants to throw light on such issues which are important for business and industry.” In defense of his advertisement, he said that he will also present data on the possible results of this study.

Our ‘Cow Menu’ campaign does not give a short-term solution to the problems of climate change but its effects will be seen in the future. We have mostly received positive reactions to our campaign. ”

Special focus on climate change

The advertisement was released by Restaurant Brands International (RBI), a company owned by Burger King.

Burger King has been under pressure since last year, as beef consumption among consumers is rapidly decreasing due to awareness about health and climate impact

The fast-food chain said it is trying to find a “solution” to deal with climate effects from its food product.

RBI worked closely with many scientists to develop a new diet for cattle. Research from the RBI says that feeding 100 grams of dried lemongrass to cows for three to four months will reduce methane emissions by an average of 33%.

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These new-diet beef burgers will be available from Burger King restaurants in select US cities starting this month.

Michelle Miller, who raised cattle, has asked her followers on social media to boycott this food chain brand.

Professor Hermias Cabreb of UC Davis, associated with Lemongrass Research, told the BBC that the results so far have been promising, but the study is still ongoing.

In this ad, he said that he was surprised and worried by the tone of the video because of the way it has been introduced, the opinion of farmers can be divided.

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“The scientific basis of the study is really strong, but a lot of people, especially the peasant community are not happy with the tone of the video”.

According to the US Department of Food and Agriculture, cattle produce the most greenhouse gas emissions from cows, pigs, sheep, etc. This figure is 14.5%, and most of them are also from cattle.

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Miller, a cattle farmer, says farmers are committed to doing their part to reduce emissions, but cattle are being made a goat by hiding big problems.

In the ad, the children are shown wearing a gas mask, Miller objected to this. says, “This creates a kind of fear among the people.” ”

says that the company should use other methods to publicize the research and take back the video.