Shaadi.com Removed Skin Filter option from its website

  • Shaadi.com removed skin filter option from its website after criticism from people
  • Hetal, who lives in the US, started an online petition.

Hetal Lakhani wrote in her online petition, “There are still such views among the South Asian communities regarding fair skin.” More than 1,600 people have signed on Hetal’s petition.

After opposition from the user, a matrimonial website has removed its skin color filter. According to a BBC report, Shaadi.com has removed the option from its website, under which people could search their partners based on skin tone. In fact, the website has taken this step after Hetal Lakhani based in the US started an online petition.

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Talking about this, Shaadi.com said that it was “product debris, which we had missed” and “this option was not being used for anyone”. The move to remove the Complexion Filter has come amidst a fierce debate on racism and colorism. It has also forced Johnson & Johnson to stop selling its line of Fairness Cream products in the country.

Hetal Lakhani wrote in her online petition , “There are still such views among the South Asian communities about fair skin.” More than 1,600 people have signed on Hetal’s petition. Hetal wrote, “There is a color filter on Shaadi.com, which takes information about the color of their skin from the user and based on it, searches for the right partner for the user”.

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He wrote, “Our demand is that Shaadi.com removes skin color filters from its website forever so that people cannot choose their partner based on skin color”. Hetal Lakhani had the idea of ​​starting a petition when she saw the Facebook post of a woman named Meghna Nagpal, who was using Shaadi.com.

Meghna Nagpal told the BBC, “I had mailed Shaadi.com and they told me that this filter is mostly demanded by parents”. After seeing the post on Facebook regarding color copulation, Hetal Lakhani started an online petition and was determined to remove it.

Hetal said, “I wanted to deal with it in such a way that more and more people come forward and together we can do something different.” And it went viral very fast. More than 1,500 people signed this petition in just 14 hours. People were quite happy that we raised this issue.

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Significantly, talking about apartheid in Bhaghar is nothing new. In the last few years many fairness creams have been criticized by people. This issue once again came up when people started protesting against apartheid after the death of George Floyd in the US.