Parle-G broke 82-year sales record

Parle-G record sales in lockdown, the company was in crisis last year

The packet of Parle-G Biscuit, which is available for just 5 rupees, also proved very helpful for the migrants walking hundreds of kilometers.

  • Parle-G Biscuit Support for Walking Migrants
  • There have been so many sales that the record for the last 82 years has been broken

The central government announced the first phase of the lockdown on 23 March. With the announcement of Prime Minister Narendra Modi, there was a break on movement in the country. Buses and trains were closed. But a few days after the lockdown, a large number of people left on foot to go home.

Parle-G got together in lockdown

Seeing the crowd of migrant laborers, the central government provided the facility to take the migrants home by buses and labor trains, but in the meantime people came forward to help people on a large scale. Especially the food and drink items were given to the workers.

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The packet of Parle-G Biscuit, which is available for just 5 rupees, also proved very helpful for the migrants walking hundreds of kilometers. Some bought it by themselves and others gave it as help. Not only this, amid this corona crisis, people also deposited the stock of Parle-G Biscuits in their homes.

Parle-G’s great business

According to a report by the Economics Times, Parle-G has a great business in March, April and May. During this time, Parle-G Biscuits have sold so much that the record of the last 82 years has been broken. However, Parle Company has not given the sales figures.

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According to the report, Mayank Shah, the category head of Parle Products, said that the total market share of the company has increased by about 5 per cent and 80-90 per cent of this growth has come from the sale of Parle-G. At the same time, sales of biscuits of other companies have increased. Parle-G has been a favorite brand among Indians since 1938.

The company was in crisis 10 months ago

However, in August last year, a report came in which said that the demand of Parle-G decreased, especially the sale of 5 rupees packet was mentioned. In that report, it was said that 8,000-10,000 people may have to be laid off due to sluggish demand for Parle Products. The company had sought help from the government.